I’m a User Experience Researcher who believes

the world should work better.

Background and expertise:

12 years working in UX

Fifteen years as a digital strategist

Qualitative research

Generative research

Evaluative research

Unmoderated studies

User interviews / focus groups

UX strategy

Design sprints and prototype testing

I’m curious about the world, the reasons why things work the way they do, and, most importantly, how they can work better. I look for patterns, and the thinking behind user behaviors and needs. I also believe a good idea can come from anywhere.

UX philosophy